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"Do you have Kaesong Juak available right now?"
This is the most common question we receive
at our store these days.
We are grateful that more and more customers
recognize and repurchase our Kaesong Juak,
making us well-known as
the 'Kaesong Juak in Hongdae'
and 'Kaesong Juak in Yeonnam-dong.'
We receive numerous calls daily from people
wanting to visit the store without a reservation
or asking if we have Juak available to buy immediately.
Unfortunately, we prioritize reservations,
and the quantity available for immediate purchase
often sells out early in the morning.
This means we often have to turn away customers
who make the effort to visit us.
(Of course, as a token of our appreciation,
we offer samples of our popular products
like Kaesong Yakgwa or Walnut Gangjeong.)
Today, I'd like to explain
why we insist on reservation and in-store pickup for our Juak,
even at the expense of potential sales.
To Preserve the Unique Flavor of Kaesong Juak
The reason is simple:
Kaesong Juak is a type of donut
where the dough is fried and filled with a syrup.
The exterior is crispy,
the syrup is well-contained without leaking,
and the inside of the dough has a porous texture,
making the syrup flow out with each bite
The unique texture of a crispy exterior
and a moist, syrupy interior defines Kaesong Juak.
This distinction from regular glutinous rice donuts is
why many enthusiasts seek out places that sell authentic Juak.
However, maintaining this taste
for an extended period is challenging.
Over time, the syrup naturally seeps into the dough.
Our tests show that the texture starts to change
after about 12-18 hours
(depending on the season and temperature).
While the taste still remains good over time,
the syrup eventually seeps out,
making it more like a regular glutinous rice donut.
If anyone has been disappointed after ordering Juak by mail,
this is the reason.
Kaesong Juak is in high demand,
so it would be much easier and more profitable
to make a large batch in advance or sell it by mail.
However, this method doesn't fully convey
the authentic taste of Kaesong Juak.
We once considered mail sales and mass production
but decided to stick with our reservation and in-store pickup policy
to offer the best quality Juak to our customers.
Principles for the Best Juak
We don't take advantage of the temporary popularity
of Kaesong Juak to sell more.
As a specialty shop,
we take pride in ensuring that
even one customer can experience the authentic Kaesong Juak.
Our principles are as follows:
1. Made 1 Hour Before Pickup
To maintain the syrup's containment,
we prepare Juak just before your reserved pickup time
2. Frying Oil Used Only Twice
We use clean oil for a fresh and savory taste
3. Specially Developed Decoration Cream
Regular cream doesn't hold up well on Juak
since it coated with syrup,
especially during transport in warm weather.
Therefore, we developed a special cream just for Juak.
Reservation Instructions
We are always very sorry
when customers visit without knowing about our reservation policy
and leave empty-handed.
We offer a 10% discount on our 9-piece set.For reservations,
you can call, visit, or book online
For same-day reservations, please book at least 2 hours before
your desired pickup time
(subject to prior reservations)
* Reservation Hours:
Tue, Wed, Thu: 6 PM - 8 PM
Fri, Sat, Sun: 11 AM - 8 PM
* Phone Reservation: 0507-1442-9697
* Naver Reservation: Through the reservation menu on Naver Maps (here)
* Naver Smart Store(online mall): Purchase online and visit for pickup (here)
* Pickup Location :
Gogsic-bangul, 390-44 Yeonnam-dong, Mapo-gu, 2.5F
(10-minute walk from Exit 3 of Hongik Univ. Station)
Thank you to everyone who visits us.
